In today’s modern world, our lives are becoming highly advanced due to the development in Information Technology (IT). Every person, from a child to an old man is getting the benefit from the advancement in the IT sector. Communication, which is considered an important element in human life, from a small scale business to a large one, need it for the flow of information. Before the advancement of IT, people waited for days on the delivery of important information and also put a lot of energy for delivering it across large distances. However, after 1990, a modern era had started; which is growing quickly from then till now.
Internet is one of the important elements of the IT era, as it has changed the human life with its advanced technology. Now, from the small primary schools to the large manufacturing firms, cannot conduct their daily activities without the internet. The world is becoming a global village, because everyone can access any type of information related to any country within seconds because of internet. People have started online businesses, where they are able to sell their goods, or provide services online. The internet is an easy method to conduct a business or reach out to a large number of customers, as it requires no physical space other than a PC with internet facility. Email is an important component of IT. Maximum communication occurs between businesses through Email.
What is an Email? How does it works?
Email also called electronic mail; is considered as a replacement of physical mail and was the first electronic revolution in business communication. It is a method of communication which involves exchange of digital messages from sender to recipient with the help of internet. In the previous email method, both sender and receiver were required to be online at the time of communication. However, as store and forward model is currently employed in the email system, it does not require both sender and receiver to be online at the same time. Email provides the facility of accepting, forwarding, delivering and storing of messages. Today, email has been accepted by business communities across the world. It plays an important role in solving the problem of logistics by eliminating the cost incurred through a telephone or conference call during a business correspondence.
People who do not attend the office can adjust their schedule, and keep in touch with day-to-day operational activities with the help of email. Marketing through email is also a unique way of reaching customers, as information related to products, discounts etc. can be given with ease, along with links to other websites.. Email is a cheap way of marketing, because it does not require billboards, posters, or any other advertising utilities.
There are different methods to use an email system. Most people use a template email message, as it is very helpful in saving the time and energy of the sender while creating the email. It is useful important in dealing with repetitive email tasks, for people can use templates from the menu which are already created instead of typing the same message again, or cut and paste from another document file. It enables your business to operate in an organized and efficient manner. Template messages comprise of time saving, personalized and customizable features.
Another important feature of email is the auto reply email, which enables the companies to save time which would have otherwise been spend on replying to an email. Auto reply allows you to set different replies for one account according to the need in communication. It can also be configured to reply to mails which meet a certain criteria. Another technique used in email communication is called ‘out of office email.’ This method allows a person to meet a party outside the office. Therefore, we can say that information technology, especially the email system, is playing a vital role in our business and personal communications.
In short, it is getting easier day by day ro run any kind of internet business as IT has introduced many ways to us to make our business a success. Gone are those days when you really needed to work hard for the propmotion of your brand, company or online store.